SEO: How To Get Your Event Page Ranked High

I’ll be the first to admit that I am no SEO expert…

HOWEVER. In my last business, Creative Industry Hub – I managed to get our event pages ranked so high, that we’d sell tickets through organic search for major key phrases such as ‘Music Industry Networking.’ Recently, I had a young lady get in touch with me to help her with her University project. She found me by typing ‘Blogging Conference’ into Google.

So SEO can be done well, even if you aren’t a giant like Amazon or ebay (that’s assuming you have no budget for an SEO agency). So how did I do it? And how can you do it, too? Here are my top SEO tips for getting your event pages ranked high on search engines:

Use Content Marketing

Write regular content on your blog that is unique and relevant to your audience, and use keyword rich titles, meta-titles and meta-descriptions (the ‘All-In-One SEO Pack’ plugin for WordPress is great for this), and keyword rich content in every post. For example, if your title is ‘fashion designer,’ be sure to include that phrase in your first paragraph.

The more unique and relevant content you post, the higher your website rank.

Get As Many Backlinks On Relevant Sites As Possible

When you publish an event on your website, always embed your ticket form into your event page, and have your event published on as many websites in your target audience as possible with a backlink to your main event page, because this’ll rank your website higher, and your event page will fly up the ‘pecking order,’ as Alan Sugar puts it.

Pick A Unique Name

Before you name your event, think up some name ideas that you can test on Google first, to see if there’s much competition. Calling your event something generic like ‘marketing conference’ will make it extremely difficult to get ranked high amongst the competition. Think up a unique name that brings little or no search results on Google.

Utilise On-Page Links

People that link their web pages to other internal pages on their site typically experience better results. So for example, feature an event menu that lists all of your events – and links straight through to your event pages, and on each event page, link back to that menu (like ‘click here to see our other events’). Bots like sites that connect pages together properly.

Website And Page Layout

Search engines love high quality page and website layouts, so make sure that your website and blog layout is simple and easy to read, because this’ll make a huge difference to how well your pages are ranked. Old fashioned websites tend to suffer the most, so use a simple web design concept. Your readers will love this too, and your bounce rate will be lower.

Use Google Analytics, Alexa And Moz

Google Analytics, Alexa and Moz are great applications that will help you to keep an eye on how well your website is ranking, and how well your pages are performing. You’ll be able to see which backlinks you’ve secured, which search terms are bringing up your pages, and this will help you to inform your future SEO decisions.

Keep An Eye On The Competition

Sites such Alexa can also help you to see how your competitors are performing on search. Not quite above them, yet? Analyse their websites, on-page content, layout and backlinks, and see if you can copy some of their strategies. This can take time, but it’ll be worth it in the end when you start rising above them on search.

Good luck!